ESCÚCHANOS EN LAVIBRANTE RADIO 📻
El presidente Gustavo Petro oficializó este martes la Directiva 011, mediante la cual se ordena a todos los ministerios destinar el 33,3% del presupuesto de comunicaciones a los medios alternativos, comunitarios y digitales. Este anuncio da cumplimiento a lo prometido durante el Encuentro Nacional de Armenia, que reunió a más de 2.000 representantes de medios de comunicación de todo el país.
Un compromiso con la inclusión mediática
La nueva directiva busca garantizar el acceso equitativo de los medios alternativos y comunitarios a los recursos de comunicación del Estado. Esto incluye la divulgación de información pública, campañas institucionales y contenido de interés social a través de la radiodifusión sonora comunitaria, televisión comunitaria, medios digitales y nuevas tecnologías.
La Directiva 011 complementa y aclara la anterior Directiva 06 de junio de 2024, fortaleciendo los acuerdos alcanzados con representantes del sector mediático, organismos como la Contraloría General de la República y entidades como la Oficina de Prensa de la Presidencia, el Ministerio de Cultura, RTVC, y el Departamento Nacional de Planeación (DNP).
Un cambio histórico en la distribución de la pauta oficial
Durante las últimas administraciones, la pauta publicitaria estatal se concentró en medios tradicionales, destinando cerca de dos billones de pesos en cada gobierno, dejando relegados a los medios comunitarios y alternativos. La nueva directiva busca corregir esta inequidad, brindando mayor visibilidad a voces locales y alternativas en el panorama informativo colombiano.
Proyección para el sector mediático
Este avance se interpreta como un impulso significativo para los medios locales, que ahora tendrán más oportunidades de difusión y sostenibilidad económica. Además, se refuerza el rol del diálogo entre el gobierno y las comunidades mediáticas, como destacó el proceso de concertación que permitió este logro.
Con esta medida, el gobierno reafirma su compromiso de democratizar la comunicación en el país y garantizar la pluralidad de voces, fortaleciendo la labor informativa en todos los rincones de Colombia.
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