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El Ministerio de Comercio, Industria y Turismo, realizó una gran apuesta que busca incentivar el turismo en el país y convertir a Colombia en una potencial industria creativa; para ello ha activado la estrategia “Macondo, inspirado en el país de la belleza”.
Para atraer turistas nacionales e internacionales, el programa trazó una serie de acciones que visibilizarán la riqueza literaria, paisajística, sociocultural, natural y creativa que ofrece el territorio colombiano a propios y visitantes.
De acuerdo con Luis Carlos Reyes Hernández, MinComercio, no solo se busca generar el ingreso de visitantes, sino que también se pretende consolidar al país como un territorio ideal para la producción y ejecución de grandes piezas audiovisuales.
De igual forma, Procolombia, se une a esta causa, con la que se enaltecerá al país de la belleza dentro y fuera de sus fronteras. Para Carmen Caballero Villa, presidente de esta entidad, el lanzamiento de la serie Cien Años de Soledad: “nos posiciona como un país líder en turismo cultural y como un destino competitivo para las industrias 4.0, incluyendo la producción audiovisual y la tecnología”.
Así mismo, el turismo literario se apodera de esta gran iniciativa, y es que gracias a esta creciente tendencia, se vinculan a los lectores de la obra al viaje expectante y significativo de conocer los paisajes y destinos que inspiraron la novela o se conectan con el autor; por ello, Procolombia junto a Colombia Travel identifican y generan una ruta que destila el realismo mágico del país y que, obviamente, inspiran la creación del gran Macondo.
Para el cumplimento de tan loable objetivo, se ha generado publicidad creativa de alto alcance que abarca formatos y plataformas que irrumpirán en los más grandes mercados.
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