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Con más de cinco años de trayectoria en marketing digital para la industria del entretenimiento y la música, Shalom Caro se ha consolidado como una figura clave en el desarrollo de estrategias de marca y contenido digital, potenciando el crecimiento de marcas y artistas a nivel global.
Graduada en Comunicación de la Universidad de La Sabana y con un máster en Branding y Estrategia de Marca de la OBS Business School en Barcelona, Shalom Caro ha trabajado en reconocidas empresas como FaroLatino Media Networks, iHeartMedia y Latido Music, logrando resultados notables en cada proyecto que lidera. Su experiencia abarca desde la producción de contenido y la gestión de campañas digitales hasta la dirección de equipos, alcanzando un impacto medible en plataformas digitales.
Desde 2022 se desempeña como Coordinadora de Marketing en FaroLatino Media Networks, una de las distribuidoras digitales más relevantes de América Latina. En este rol, ha ejecutado estrategias de redes sociales y ha contribuido al crecimiento de una audiencia de más de 40,000 seguidores, impulsando la carrera de artistas como Jessi Uribe, Los Hermanos Medina, Adriana Bottina, NATYASH, Teo LB, Mar Mejía y Valka. Su habilidad para crear estrategias innovadoras y efectivas ha sido fundamental en el posicionamiento de estos artistas en la escena tanto nacional como internacional.
En 2023, Shalom Caro lanzó Me Suena, una plataforma digital que promueve artistas independientes y emergentes. En menos de dos años ha apoyado a más de 2,000 talentos, acumulando una comunidad comprometida de más de 50,000 seguidores y alcanzando un promedio de 44,000 visitas mensuales al sitio web. Bajo la dirección de Caro, Me Suena ha establecido alianzas estratégicas que refuerzan su relevancia en el mercado, brindando a los artistas una vitrina para visibilizar su trabajo en América Latina y a nivel internacional.
Además, Shalom ha desempeñado un papel fundamental en iHeartMedia, la empresa de medios de audio más grande de Estados Unidos, donde se ha destacado como periodista y Community Manager en las estaciones Rumba 100.3, La Mega 97.1 y Acción 97.9. Sus tareas abarcan desde la redacción de noticias y guiones hasta la conducción de programas en vivo, conectando con el público latino a través de un estilo fresco y auténtico.
“Cada proyecto es una oportunidad para conectar a las personas con la música y la cultura; mi misión es lograr que cada estrategia digital refleje esa esencia”, expresa Caro. “Mi objetivo es seguir promoviendo el talento y las marcas de manera innovadora, impulsando su crecimiento en el entorno digital.”
Especialista en marketing digital y gestión de proyectos, Caro combina una profunda comprensión del mercado de entretenimiento con habilidades analíticas y creativas que le han permitido liderar campañas de alto impacto en América Latina y Estados Unidos. Su capacidad para trabajar en entornos multifuncionales ha sido clave en el crecimiento digital de sus clientes y en la consolidación de las marcas que representa.
Sobre su incursión en iHeartMedia, Caro relata: “Ingresé a iHeart cuando mi primer jefe en Latido Music me presentó a la periodista Laura Laserna, quien buscaba a alguien para redactar guiones en el programa Acción 97.1, el más escuchado en la mañana en Orlando, Tampa y Jacksonville. Allí conocí a Gaby Calderón de Rumba 100.3 y Mega 97.1, quien me ofreció integrarme al equipo de redes y presentar las noticias musicales de la mañana. Fue una oportunidad para mostrar mi pasión por el periodismo y conectar con la audiencia de manera auténtica.”
Aunque Caro mantiene un alto compromiso con sus proyectos actuales, su enfoque principal sigue siendo el desarrollo y expansión de Me Suena, un medio con el que aspira a conectar con nuevos públicos en todo el mundo.
“Este proceso ha sido una inmensa satisfacción y un sueño hecho realidad. Ver cómo aquello que un día imaginé empieza a tomar forma, y saber que gracias a la dedicación, el estudio y la práctica he logrado la confianza de empresas internacionales en la industria de la música y el entretenimiento, es un honor y una motivación constante. Es gratificante saber que cada paso dado aporta a mi crecimiento profesional y me impulsa a continuar con más determinación, consciente de que cada esfuerzo me acerca a nuevas oportunidades y metas aún mayores”, afirma Shalom Caro.
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