El canal de televisión privado RCN, reconocido por su amplia cobertura a nivel nacional e internacional, enfrenta una complicada situación financiera tras reportar pérdidas de $10.536 millones en el segundo trimestre de 2024. Aunque esta cifra muestra una mejora en comparación con las pérdidas de $40.396 millones registradas el año anterior, la situación sigue siendo motivo de preocupación para el Grupo Empresarial Ardila Lule.
El flujo de efectivo de la cadena también ha experimentado un descenso significativo, pasando de $25.311 millones en 2023 a solo $6.491 millones en lo que va de 2024. Esta disminución ha generado inquietud en la alta dirección del conglomerado, que está evaluando diversas estrategias para evitar un mayor deterioro financiero.
Especialistas en la industria de la televisión advierten que, si la tendencia negativa continúa, RCN podría verse obligado a implementar medidas drásticas en los próximos meses para estabilizar su situación económica y asegurar su viabilidad a largo plazo.
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